Text description provided by the architects.
Our brief was to create a winery and hospitality space for Booker Wines that would embody the ethos of the brand, and of its owner/winemaker, Eric Jensen. Set on 100 acres on the west side of Paso Robles, both the vineyard and wines are named after the site’s original owners – who had dedicated their lives to being great farmers, humanitarians and stewards of the land.
In our design approach, we took our cue from Eric Jensen, a self-professed minimalist, and his belief that a fanciful winery and expensive gadgetry do nothing to make a wine better. Our goal was to design a space that provides a casual, welcoming atmosphere for visitors, while reflecting Eric Jensen’s minimalist philosophy of interfering with the land as little as possible when crafting his wines.
Eric